responsive web designer

Excellent web design is no longer limited to choosing a suitable color scheme, layout, and font. No matter how impressive or attractive you think your website is, over 50% of all web traffic is mobile, meaning you still won’t be able to provide the best user experience to your target audience if a portion of them can’t access it on their smartphones. 

For your website to drive results in today’s multi-device culture, its design must be responsive! Responsiveness is an essential aspect of web designing—adjusting a site’s layout according to the device specifications will make for easy use and smooth navigation, resulting in happy visitors and eventually more customers.

If you’re unsure how to get started on developing a responsive website, just read our tips below:

Say Goodbye to Pixels and Hello to Grids

Fixed-sized pixels used to be the measurement most websites were based on, but with the variety of screen sizes websites are viewed today, they are no longer the default way of basing a website design. 

To create a responsive web design, adopting fluid grids is recommended. By using grids, you’ll have liquid layouts that expand with the web pages—instead of limiting your website elements to one particular size, they’ll be sized proportionally by the grid.

The grid is designed in terms of proportions, making it possible for elements to resize their widths depending on the screen size.

Optimize Media for Mobile

In creating a responsive website, don’t forget to manage your images and videos! Photo and video sizing are definitely some of the most challenging parts of the job, but they’re not an impossible task. Make sure to work with a reputable web design agency to help you optimize your image and video size for small screens.

Design for Clicks and Taps

People no longer interact with websites with just mice—due to the advancements in technology, it’s also possible to explore different sites by pressing on a screen with a fingertip!

When designing a website for both mouse and touchscreen users, style your menu in a way that’s easier to press with a finger. In addition, make sure to avoid implementing tiny elements, which are difficult to touch on smartphones. As an alternative, consider incorporating images, buttons, and calls to action that display correctly on any type of screen.

Replication Doesn’t Equal Responsiveness

Developing a responsive web design for smaller screens doesn’t mean replicating your website for every device. Keep in mind that the goal of making a web design more responsive is to provide the best user experience possible—if you need to remove some elements to achieve it, then that’s what you should do.

To create a responsive website for small screens, you can condense your menu or navigation option into a single button. Take your time setting rules for which elements to include or leave out so that your visitors will have a good experience exploring your website.


Responsive web design is now a must! For your website to become an effective business tool, it must provide an excellent user experience, no matter what device a visitor is viewing your website on. Unfortunately, developing a responsive website is easier said than done, but as long as you work with a fantastic web design company, you’re sure to achieve online success!

Do you need responsive web design but don’t know how it’s done? Then, leave the job to our skilled designers at The Fancy Robot! Our full-service digital marketing management company will build you an optimized website and get it to rank, thereby increasing your bottom line. Schedule a call today!