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After putting in all the work that comes with creating a website, you may think it’s time to relax. Surely, days and weeks of so much work will finally pay off, right?

Unfortunately, you won’t have that much time to relax because you have a critical thing looming on your horizon: your website launch. It’s important to make sure that your launch goes as smoothly as possible. This is easier said than done, as launching a website can be almost just as stressful as putting one together.

However, like all things in life, this is something that you can take conscious steps to prepare for. To help you with this, we’ve put together a list of the most important things to keep in mind when preparing to launch a website.

1. Do You Have All Your Login Credentials?

As you may know by now, you’ll be using a slew of different platforms to manage your website. This is why you should make sure that you and your team have all the login credentials you need leading up to the days of the launch.

While you’re at it, it would be best to configure all email management settings that are tied to the website itself. Lastly, you’ll also want to double-check if all the credentials work ahead of the launch. The last thing you want is for your team not to have access to the site when they are needed the most.

2. Who Is Launching the Site?

Speaking of your team, it’s best to ensure that everyone knows their responsibilities on launch day. This is especially true for the person who will be taking the site live. While this may seem simple, clearly defining everyone’s responsibilities will minimize the risk of miscommunication and confusion. Your launch day will surely be hectic and stressful, so avoiding these simple problems will make the event go smoothly.

3. Is Your Team Ready to Manage the Website?

Aside from knowing their responsibilities, your team should also be equipped with all the knowledge they need to run and manage the site properly. They should know how to use the platform that your site is running on and troubleshoot the issues that will eventually arise.

If you are having issues with this, it would be best to coordinate with the person who designed your site to clarify things for your team.

4. How Are You Going to Promote the Website?

Last but certainly not least, it’s essential to market your website properly. Now, some of you may think that you should launch your marketing campaign the same day your website goes live. However, this isn’t optimal because there may still be complications with the site during launch day. The last thing you want is to give your users the wrong first impression.

Instead of marketing the website immediately, give it at least a week to ensure that all of your website elements are working properly.


Hopefully, this article proves to be helpful regarding the preparations involved in launching your website. Remember, things don’t always have to be stressful. By ticking all the crucial boxes, your website launch will surely be a success. While things may not always go your way, the effort you’ve put into preparing for launch day will help you deal with anything that may come up!

Considering that your website is one of the most important marketing assets your business has, it’s in your best interest to ensure everything is in order. If you’re looking for help in building your website, then you’ve come to the right place. I can help you create a website that will be crucial in maximizing your online presence. For more information, reach out today!