A/B Testing is a powerful way to improve your pay-per-click campaigns and help you with short-term and long-term goals. This type of testing lets you find out which ads are more successful and provide the best ROI (return on investment). At the beginning of any new campaign, many advertisers will ask themselves, “what’s the best … Continued
With the evolution of online marketing and digital technologies, SEO and PPC have become more popular. SEO and PPC are two powerful marketing strategies with many advantages and disadvantages. SEO is a long-term strategy that requires patience, while PPC offers instant gratification. Both have their place in any marketing campaign, but it’s essential to know … Continued
When you take a look at digital marketing today and compare it to how things were a decade ago, you probably wouldn’t be able to believe the fact they’re in the same century. As advancements in technology continue to ramp up and transform the way businesses work nowadays, it’s impossible not to jump on the … Continued
When it comes to ranking, one of the key factors has always been page speed. It was initially a metric that was correlated to how quickly requested content would be seen. Nowadays, it’s a crucial element in terms of search engine results pages (SERPs) year in and year out. Google announced page speed as a … Continued
It may be aggravating and disconcerting not to see your website show up in search engine results, especially if you put a lot of time and effort into making it unique from your competition. If this is the case, you could use some assistance with your search engine optimization (SEO) strategy. It’s possible that you’ve … Continued
A few things have changed in regards to search engine optimization throughout the years. By order of magnitude, usability and mobile user experience have gained more significance in the previous five years. Before then, they were not included in the search engine ranking algorithm. However, as time went on, more and more customers and consumers … Continued
Excellent web design is no longer limited to choosing a suitable color scheme, layout, and font. No matter how impressive or attractive you think your website is, over 50% of all web traffic is mobile, meaning you still won’t be able to provide the best user experience to your target audience if a portion of … Continued
Let’s be real: your main goal for creating a website was to gain profit. You can do this through various marketing strategies that can promote your brand along with your products or services. How can you generate revenue if you do not have high visibility online? Seems impossible, right? This is why you need to … Continued
The bottom line is also known as net income, or the amount of money that a company was able to gain, right after the cost, taxes, and other expenses of operations have already been deducted. In short, it is the amount that signifies whether or not the business was able to gain a fair amount … Continued
