It may be aggravating and disconcerting not to see your website show up in search engine results, especially if you put a lot of time and effort into making it unique from your competition.
If this is the case, you could use some assistance with your search engine optimization (SEO) strategy. It’s possible that you’ve made some mistakes or that there are missing elements that may help your website rank higher. We’ll go through these frequent causes in this post so that your website can perform better in the SERPs.
1. Not Being Mobile-Friendly
For SEO marketing, mobile-friendliness is a crucial ranking indicator. Mobile-friendly websites will, on average, outrank non-mobile-friendly sites in mobile search results.
You may check if your website is mobile-friendly by using Google’s test. Simply type the URL of the website you want to test into the box and click “Test URL.” You’ll have a better understanding of the work you need to perform for your mobile SEO strategy once you’ve completed your mobile-friendly examination.
2. Low-Quality Content
Over the last few years, Google has placed a greater emphasis on prioritizing websites with relevant, well-written content. As a result, low-quality content is a valid reason for your website’s rating to decline. This includes content that is unoriginal, does not properly address consumers’ questions, is not supported by relevant and authoritative sources, has low word count and numerous grammatical errors, and uses difficult-to-understand language. So, make sure that your material is original, appealing, informative, authoritative, and simple to comprehend.
3. Not Following SEO Rules
If Google discovers that you are employing questionable SEO tactics, such as purchasing links or cramming keywords into hidden content, your page or site may be penalized. Apart from that, directly copying content from another website, whether with their permission or not, might result in a duplicate content penalty, which will lower your site’s rating.
Solving this issue is just a matter of common sense—just stop doing it. You do not need to be concerned if you’re not trying to deceive Google or spam online consumers.
4. Bad Links or None at All
On the first page of search results, search engines highlight the most valuable websites. If you have a lot of quality inbound links or links from other sites that lead to yours, it’s one method to tell if your site is useful. It might hurt your rating if you don’t have many inbound links.
You must, however, ensure that these connections originate from valuable websites. Links from questionable sources might result in a penalty for your site, lowering otherwise strong rankings. Occasionally, dubious SEO agencies may take a chance and buy connections from such sites, causing more harm than good.
SEO is a strategy that takes time to pay off. Even with a skilled SEO specialist, it can still take many months to deliver concrete results, which is one of the reasons your website may not be showing up on Google. Just remember that as you construct your website, you must adhere to SEO guidelines and continue to provide high-quality material to make your site more beneficial to your visitors.
Perhaps you are looking for a company with digital marketing and SEO services to help you rank higher on Google. Let The Fancy Robot manage your website and SEO strategy while you focus on your business. We will develop an optimized website that will rank better on search engines, attract new customers, and provide a solid foundation for your digital marketing efforts. Contact our experts today!