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With the evolution of online marketing and digital technologies, SEO and PPC have become more popular. SEO and PPC are two powerful marketing strategies with many advantages and disadvantages.

SEO is a long-term strategy that requires patience, while PPC offers instant gratification. Both have their place in any marketing campaign, but it’s essential to know the difference between the two so you can decide which one will work best for you!

This article will compare these two strategies to help you decide which one is right for you, but it is crucial to understand before deciding how you want to market your company online.


What is the difference between SEO vs PPC?

There are two different types of marketing strategies that you can use for your business: SEO and PPC. SEO is the short form for “search engine optimization,” which refers to optimizing the content on your website to rank higher in search engines like Google.

The key difference is, SEO requires time, patience, and effort to implement correctly, but it achieves an organic search result and does not come with a price tag. On the other hand, PPC, or “pay per click”, is paid search ads that appear at the top of search results- above organic listings- and must be paid for every time someone clicks on them. Generally, PPC is a type of search engine advertising on some search engines, like Google. It can also be on social media sites like Facebook, Quora, Instagram, and Twitter.

What is SEO?

SEO (Search Engine Optimization) is a marketing strategy that seeks to increase the visibility of an internet site or page in search engine results pages (SERPS). The goal with SEO is to bring customers to your site organically through search engine rankings. With organic search, potential customers may visit your website without any additional marketing efforts on your part, and it is cost-effective too. When you search for something on a website, organic results are what will show up. This is based on the relevancy to the search query, how many backlinks a site has, and its domain authority. The more your keyword matches a user’s search query, the more likely you will rank highly for that search.

However, this can take longer because it relies heavily on high-quality content that engages users to rank higher in search engine results pages. On top of that, Google’s algorithm update to fight web spam, which means your rankings can fluctuate at any time. If you choose the right SEO strategy, it is probably the best long-term marketing strategy for your business.

What are the advantages and disadvantages of SEO?

As a business owner, you have to look for strategies to help your company survive in a highly competitive market. Search engine optimization is one of those strategies and is considered a powerful tool to drive more traffic and generate leads. It also helps boost sales and profits. However, like every other marketing strategy, there are many advantages of SEO and some disadvantages.

Pros of SEO

SEO is free if you do it yourself:

If you want to conduct SEO yourself, there is no need to spend a lot of money on this. All you have to do is learn the basics and start working on it. But the costs of SEO will be a little more if you want to hire an SEO expert.

SEO drives relevant, organic traffic:

With SEO, you can direct more organic search engine traffic to your website. A good SEO campaign will make sure that the visitors are interested in your business and products. Both Google search crawlers and human visitors benefit from proper SEO.

Create brand awareness:

SEO brings your brand or business name to the top of search engine pages. This will expose potential customers to your products, increasing sales and revenue.

SEO helps get better rankings in Google:

When you are familiar with SEO techniques, you can get better rankings in Google. You can even appear on page one of search engines for specific keywords related to your business. SEO can help your site rank higher and increase the authority of your website. This will make it easier for people to find you, which will result in more conversion rate.

SEO boosts online reputation:

If done correctly, SEO can improve the reputation of your company. This helps to build trust and credibility among customers. When a business appears on top of search engine pages, there’s a good chance that potential customers will be more inclined to check their website.

Good ROI:

According to recent studies, SEO delivers high ROI. This is because it drives more traffic to the website without too much effort on your part. You might even see a return on your investment in as little as three months.

Long-term results:

Because of the high ROI, experts say that SEO should be one of your marketing strategies. This means that you can expect long-term effects from the best SEO efforts.

More control over content:

With SEO, you have more control over your content. You will have a more significant say on what gets published and how it appears on search engine pages. The content is an integral part of SEO because the search engine-friendly content will appeal to people and search engine spiders.

Cons of SEO

SEO takes time to see results:

SEO can take time before you start seeing positive results. The journey to the top of search engine pages is not an easy path. Thus, it requires patience and hard work to achieve good rankings.

Knowing the right keywords:

When you want to improve your rankings, it is vital to use the right keywords. This can be challenging, especially for newbies. If you are not careful, there is a high probability of using the wrong keywords and getting a poor ranking.


This is one of the most frustrating things about SEO; it can be tricky, especially for newbies. Many businesses spent a lot of money and still failed to rank high on search engine pages.

Challenging to be an SEO expert:

Being an SEO expert is not easy. There are so many pieces to the puzzle, and it takes a lot of time and effort to master them all. If you want to be an SEO expert, you need to have enough keyword research and link-building knowledge. HTML skills are required at least at a basic level, and CSS skills come in handy for some jobs like designing web pages or editing images. JS comes into play with the coding of websites, too, while PHP can be needed certain functions of your website if it has database functionality (or even if you’re using WordPress). Technical things like sitemaps and indexing URLs redirects also need mastery before you can call yourself an expert.

Cost and high uncertainty:

SEO is free, but you might have to spend some money on other things if you are not good at it. You will need to hire an SEO expert or agency that can help you improve your search engine position. In some cases, the cost of hiring an SEO expert can be as much as $10,000 a month. It is a competitive field, and you might end up spending large sums of money without any guarantee for positive results. Sometimes you may have to pay lots of bucks for content investment.

Besides, Google is a beast, and it will hammer you if you don’t play by its rules. If algorithm changes are happening for no reason – even worse than just dropping your rank or getting removed from the index.

Challenging to handle:

It can be very challenging when you are doing SEO on your own. You might lose focus on other essential things that need to be done for your business, which can lead to failure.

SEO is an ongoing process:

SEO is not a one-time thing. You will need to invest time and money in SEO campaigns if you want your website to appear on top of search engine pages. It needs to be handled regular basis if you want your business to grow and expand in the online world. If you do not take proper care of your website, improving rankings and securing the top spots on search engine pages will be difficult.

What is PPC?

PPC or Pay per Click is a search advertising model where advertisers pay each time they are clicked on. With PPC, the cost of the ad is determined by how many clicks it receives and not by how many impressions (page views) it generates. This means that you only get charged when people click on your ad. This makes PPC ads an excellent option for small business owners who can’t afford to spend thousands of dollars upfront to get their message out there. It’s also a perfect choice if you need to generate leads or traffic for your website but don’t have the time or resources to devote full-time to SEO.

What are the advantages and disadvantages of PPC?

The Pros and Cons of PPC marketing are often topics that marketers debate. The truth is, there are many advantages of PPC that can help you improve your marketing strategy. However, it does also have some disadvantages. It’s up to you whether or not the pros outweigh the cons for your company.

Pros of PPC

Promot results:

Pay-per-click (PPC) is known for providing prompt business results. Once you see a positive response to your ads, this means that your campaign is already working and delivering the desired ROI. With SEO, it takes longer before you start seeing good returns because it requires experts to conduct several revisions before you can see results.

You can see results instantly:

PPC campaign is known for its quick results. Once you start using this type of marketing strategy, you will see a positive response in no time. You must conduct several revisions and optimizations before you can achieve the best results.

More control over the campaign:

It would be hard to manage SEO without an expert. PPC gives you more control over your campaign as compared to SEO. This is because it takes a shorter time to see results, and you can easily tweak your ads until you achieve the best results.

Easy to Handle:

With paid search advertisements, you do not need to spend a lot of time and effort on your ads. All you need to do is to create effective ads that will have customers clicking on your links.

No uncertainty:

There is no high level of uncertainty when it comes to PPC. You can easily track the performance of your ads and judge if they are effective or not.

PPC provides flexibility:

This type of marketing offers a high level of flexibility because you can easily add, remove and edit ads. It is also easy for you to stop or start campaigns at any time.

PPC offers complete control:

With PPC, you will be in total control of your website. You can specify the target market you want to reach and which keywords are most important for your business.

Easy to A/B test:

A/B testing is a statistical technique that you can use to test variations of your website and landing pages. You can quickly implement this technique with PPC because you will see which page has better results without waiting too long.

Cons of PPC

High cost:

Since PPC is a pay-per-click type of marketing, it means that there are chances that you will end up spending more money. You have to make sure that your ads are adequate to avoid paying too much for clicks.

Lower ROI:

PPC is known for providing a lower return on investment (ROI) than SEO. The truth is, you will need to invest more money and time before you can start seeing good results.

Not great for brand awareness:

It’s not possible to increase brand awareness with PPC. You can only achieve good results if you go for the most competitive keywords and target specific markets.

No potential for organic traffic:

When you use PPC, your website is dependent on ads. This means that there will be no organic search engine traffic that will improve the flow of sales.

Less control over content:

With SEO, you have complete control over the content on your website. When you use PPC, you do not have full control over your business because advertisers control the content.

Which is better, SEO or PPC?

It’s a common misconception that SEO is superior to PPC. In reality, both of these marketing strategies have their pros and cons. On the one hand, SEO provides long-term benefits for your business by building up trust with potential customers through organic rankings on Google. Additionally, the traffic from search engines is free, and you do not need to pay for each person who sees your website. On the other hand, PPC offers quick results in increased traffic and revenue from Google ads. But what matters is how each strategy fits into your overall marketing plan and budget.

Should I use SEO and PPC together?

Search engine optimization and pay-per-click advertising are both methods of marketing that you can use together to drive more traffic to your website. SEO is the process of improving a site’s ranking in search engines, while PPC ads are advertisements that appear on internet search results pages and other websites. It’s common for businesses with smaller budgets to use SEO and PPC to ensure their return on investment. With the increased focus on digital marketing, using these two strategies together for your small business is a good idea.

Bottom line

Ultimately, the best strategy for your business will depend on what you are looking to achieve. If you want to target more customers and drive sales with lower costs per conversion, PPC might be a better option for you. On the other hand, if visitors fast see your content in search engines before visiting your site or landing page – SEO will be the best bet! We’re here to help guide you through this process, so contact us today!